The Decode is the annotated version of the Subliminal Valley diary. This version includes notes about the hidden meaning of the sentences and words used by Bob Dadood. You can read the annotated version of the diary’s first entry here.
The Subliminal Valley diary features over 500 references to the world’s most prominent venture capital firms, investors, tech entrepreneurs and urban artists. The diary also points to the tech industry’s jargon, to Silicon Valley’s culture and to the 1992-2000 hip hop era.
The references are hidden through a clever mix of metaphors, coded language, subliminal language, wordplay and Easter eggs.